Dee Zee, Inc, based in Des Moines, Iowa, is celebrating over 30 years as a leading supplier of aftermarket truck accessories. Dee Zee announced their arrival with the introduction of 12 custom fit britetread or extruded aluminum running board applications at the 1977 Sema Show in Las Vegas. From that November to today, Dee Zees’ mission is to market the highest quality truck products while satisfying the needs of their customers.
Dee Zee has expanded the initial offering of 12 boards to over 120 running boards and accessories. Their product lines now boast over 80 different toolboxes, 20 tube products, Numerous Mossy Oak® Break Up ™ CAMO products, and a wide selection of heavy-duty products. The various product lines account for over 2,000 total SKU’s.
To answer market trends Dee Zee has added numerous products. These include Elite Chrome Stainless Steel Tubes, UltraBlack tubes, FX Extruded running boards and side box boards. ABS plastic bed protection, Dash FormZ and Vizor Caddys, Wrench WorX, and the all new EZ Down.
The FX running board manufactured by Dee Zee is among the hottest looking running board on the market. Dee Zee added the Chrome FX board to the existing family of FX products. These boards are constructed from the highest quality aluminum finished with a vacuum metalization process. Chrome running boards are an attractive addition to any light truck or sport utility vehicle. The FX Extruded, FX Black, FX Brite-tread, and the FX Stainless Steel applications complete the FX family.
In response to the desire for an original equipment look with an aftermarket product, Dee Zee introduced the Guardian series running board. The aluminum extrusion provides the strength while the paintable trim customizes the application. As with all applications these boards are vehicle specific. Along with the all new for 2007, Sentinel Running Board. This running board features aluminum extrusions with full length stainless steel accent trim.
Dee Zee was among the first to offer factory controlled powdercoat protection to their aluminum products. Whether the coating is clear, black or white it prevents oxidation and guarantees the ease of soap and water cleaning.
Dee Zee is also a key manufacturer of aluminum toolboxes. Among the quality construction features is the self-adjusting, multi-level striker latch. The latch eliminates the need for adjustments and consistently closes more securely than competitive options. The box bodies are pressed from a single sheet of aluminum and have total seam side welded; they stand up to even the heaviest loads. Dee Zee provides the consumer with four levels of quality boxes. Once again Dee Zee offers the powder-coat protection on most models.
The light truck or SUV owner is demanding more and more tube product choices. Dee Zee manufactures a complete line of 4"oval or 3" round tube nerf steps. New in 2005 was a 5" oval chrome or gloss black tube. As with the running boards, Dee Zee completes the look with matching bed accessories. From the front truck grill guards to the matching rails, the consumer can accessorize their vehicles with Dee Zee products.
Dee Zee supports the aftermarket with written, radio and television advertising. Whether you are a sports enthusiast, a race fan or a hunter, Dee Zee has advertising directed towards you. Watch the leader boards of the In-Fisherman Professional Walleye Trail and the Tri-State Bass Fishing Tournament Trail for the Dee Zee teams. Do not be surprised if you see a Dee Zee sponsored truck or sprint car crossing a finish line. Look for us on Two Guys Garage, Trucks!, and HorsePower TV where we will be showcasing a lot of new products and how-to's.
After 30 years Dee Zee continues to raise the bar on providing the end consumer a quality, custom fit product that they can enjoy for many years to come.
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